The Safety Standard

Your pet’s safety is a top priority for us. Our formulas are thoughtfully developed using carefully chosen ingredients and created in collaboration with industry professionals to ensure they meet the highest standards of safety and effectiveness. 

we incorporate these 4 principles during the formulation process:

Functional Ingredients✔️

pH Balanced ✔️

Lab Tested ✔️

Derm Approved ✔️

Ingredient Transparency

We believe in full transparency when it comes to what goes on your pet’s skin. That’s why we’ve created a dedicated page listing every ingredient in our formulas, so you can see exactly what you’re using and why it’s there. 

Research-Backed Ingredients

every product is made from purposeful, high- performance ingredients at efficacious levels.

Niacinamide

soothes and strengthens your dog’s skin while improving coat shine and supporting a healthy skin barrier

Honey

hydrates and soothes your dog’s skin while helping promote a soft, shiny coat with natural antibacterial support

Japanese Honeysuckle Flower

helps calm irritated skin while providing gentle, natural protection to keep your dog’s coat healthy and balanced

Aloe Leaf Juice

soothes and hydrates your dog’s skin while helping reduce irritation and keep the coat soft and smooth