Water is essential in our pet shampoo because it helps blend ingredients evenly which makes the formula easier to spread, gentler on sensitive skin, and easier to rinse while ensuring it remains safe and effective.

Coco-glucoside is a gentle, plant-based surfactant commonly used in both human and pet shampoos. Is made by combining coconut oil and glucose (a sugar typically sourced from corn or wheat). It helps to cleanse by lifting dirt and oils without stripping the skin’s natural moisture. Because it’s made from coconut oil and glucose, it’s considered mild and safe for sensitive skin, including dogs.

(EWG Skin Deep® Score: 1-2).

Cocamidopropyl Hydroxysultaine is a mild and safe cleansing agent used in many dog shampoos. It helps remove dirt and oils while creating a rich foam that makes washing easier. This ingredient cleans gently without stripping the skin’s natural moisture and is generally safe for dogs when used properly. Because it is less harsh than stronger detergents, it is good for pets with sensitive skin.

(EWG Skin Deep® Score: 1)

Glycerin is a natural humectant used in our shampoo to help keep the skin and coat moisturized. It attracts and holds water, preventing dryness and leaving the fur soft and hydrated. Glycerin is gentle and safe for most dogs which is beneficial for pets with sensitive or dry skin. It helps maintain a healthy moisture balance, supporting overall skin health.

(EWG Skin Deep® Score: 1-2)

Polysorbate 20 is an emulsifier that plays an important role in our shampoo to help mix oil and water-based ingredients together. This keeps the formula smooth and stable so it doesn’t separate and also helps the shampoo spread evenly on your pet’s fur and skin. Polysorbate 20 is generally considered safe and gentle for dogs when used in proper amounts.

(EWG Skin Deep® Score: 1-2)

Sodium chloride is derived from natural minerals and used in our shampoo mainly as a thickening agent to give the shampoo the right consistency. It can also help stabilize the formula. When used in proper amounts, sodium chloride is safe for dogs and does not cause irritation. Our shampoo contains very low levels of sodium chloride that are gentle and safe for dogs.

(EWG Skin Deep® Score: 1)

Xanthan gum is a natural thickener and stabilizer used to give the product a smooth, gel-like texture. It helps keep the ingredients mixed evenly and makes the shampoo easier to apply.

(EWG Skin Deep® Score: 1)

Aloe Barbadensis Leaf Juice, or aloe vera, helps calm irritated or itchy skin while deeply hydrating the coat to prevent dryness. Rich in vitamins, antioxidants, and enzymes, aloe supports skin healing and reduces inflammation. Its natural antibacterial and antifungal properties help protect against minor infections and promote overall skin health. These benefits make aloe vera a powerful ingredient for maintaining a healthy coat and skin.

(EWG Skin Deep® Score: 1)

Prickly Pear Cactus Fruit Extract is used for its rich antioxidant content, which helps protect the skin from environmental damage. It’s packed with vitamins and essential fatty acids that nourish and hydrate the skin and coat. This extract supports skin regeneration and helps soothe dryness or irritation.

(EWG Skin Deep® Score: 1)

Honeysuckle Flower Extract helps reduce irritation and inflammation while providing gentle hydration. This extract also has natural antibacterial and antioxidant benefits that support healthy skin and protect against environmental stressors.

(EWG Skin Deep® Score: 1)

This extract also offers natural antibacterial and antioxidant properties that protect the skin from environmental damage and support overall skin health.

(EWG Skin Deep® Score: 1)

Coconut oil is known for its moisturizing and nourishing properties. It helps hydrate dry skin and fur, leaving the coat soft and shiny. Rich in fatty acids, coconut oil supports skin barrier health and can reduce inflammation and irritation. It also has natural antibacterial and antifungal qualities that help protect against minor infections.

(EWG Skin Deep® Score:: 1)

Tocopheryl Acetate, a form of vitamin E, contains strong antioxidant benefits. It helps protect the skin and coat from damage caused by free radicals and environmental stressors. This ingredient supports healthy
skin by reducing inflammation and promoting healing.

(EWG Skin Deep® Score: 2-3)

Polyquaternium-73 is a conditioning agent used in our shampoo to help improve the texture and manageability of the coat. It works by smoothing the hair, reducing static, and making the fur easier to brush and style. This ingredient also helps lock in moisture, leaving the coat soft, shiny, and less prone to tangling.

(EWG Skin Deep® Score: 1)

Phenoxyethanol is a common preservative used in dog shampoos and other pet care products. Its primary role is to prevent the growth of bacteria, mold, and yeast, helping to keep the product safe and stable over time. This ensures the shampoo remains effective and free from contamination during use.

Phenoxyethanol is included in our products in extremely low concentrations to safely preserve the formula and prevent the growth of bacteria and mold. This careful use helps keep our products fresh and effective without compromising your pet’s skin comfort. We prioritize gentle preservation methods to maintain product integrity while minimizing any risk of irritation.

(EWG Skin Deep® Score: 2-4)

Ethylhexylglycerin is a gentle skin conditioning agent and preservative enhancer. This ingredient has mild antimicrobial properties that help protect the product from bacteria and extend its shelf life. Ethylhexylglycerin contributes to a safer, longer-lasting shampoo that cares for your pet’s skin and coat.

(EWG Skin Deep® Score: 2)

Sodium Hydroxide is a pH adjuster to ensure the formula is balanced and safe for your pet’s skin. Proper pH balance helps maintain the skin’s natural barrier and prevents irritation. Although sodium hydroxide is an alkaline substance, it is used in very small amounts in shampoos to create a gentle and effective product that supports healthy skin. Without sodium hydroxide, the formula would contain harmful pH levels that are not suitable for dog skin.

(EWG Skin Deep® Score: 1-4)

Citric acid is also an adjuster to help balance the pH level, keeping the formula gentle and safe for your pet’s skin. It also acts as a natural preservative and can help remove buildup from the fur. Additionally, citric acid has mild antioxidant properties that support overall skin and coat health. Citric acid is used in extremely low concentrations to ensure safety for the skin.

(EWG Skin Deep® Score: 1-2)

When used in dog shampoos, it is generally considered safe in small amounts. It is typically safe for dogs when used in gentle, diluted amounts and can provide soothing benefits. However, if your pet has very sensitive skin, any fragrance may cause irritation. In these cases, we recommend exercising extra care and consider fragrance-free options to ensure your dog’s comfort and well-being.

Water is essential in our serum because it helps dissolve and blend ingredients evenly. It makes the shampoo easier to spread and gentler on sensitive skin by reducing ingredient strength. Water also improves absorption and keeps the formula from being too thick or hard to rinse.

Glycerin is used in our serum because it acts as a powerful humectant, attracting and retaining moisture to keep your pet’s paw pads hydrated and soft. It helps repair dry, cracked skin by locking in moisture and supporting natural skin barrier function. Glycerin also soothes and protects, making it an essential ingredient for maintaining healthy comfortable skin.

(EWG Skin Deep® Score: 1-2)

Despite its name, grape seed oil does not contain the toxic compounds found in grapes or raisins, making it safe for use on dogs. It helps soothe dry or irritated skin, supports healing, and leaves the coat soft and healthy without any harmful effects.Grape Seed Oil is included in our pet serum because it’s lightweight, moisturizing, and packed with antioxidants.

(EWG Skin Deep® Score: 1)

Undecane, derived from natural sources such as petroleum or plant-based oils, is used to help improve texture and make the formula easier to apply. It acts as a lightweight emollient and solvent which allows the product to spread smoothly over your pet’s skin and fur. This helps active ingredients absorb better and boosts the product’s overall effectiveness.

(EWG Skin Deep® Score: 1)

Glyceryl Stearate SE is derived from natural sources such as vegetable oils (like palm or coconut oil) combined with glycerin. It’s a plant-based ingredient commonly used in skincare and pet products for its moisturizing and emulsifying properties and helps blend oil and water-based ingredients smoothly

(EWG Skin Deep® Score: 1)

Cetearyl Alcohol is a fatty alcohol, which is different (and much safer) from the drying or irritating types of alcohol often associated with harm for dog skin. Cetearyl Alcohol acts as an emollient and thickener, giving the product a rich, creamy texture that’s easy to apply. It is generally considered safe and even beneficial for dog skin because it helps moisturize and soften the skin rather than drying it out.

(EWG Skin Deep® Score: 1)

Glyceryl Caprylate is used in our serum as a natural skin-conditioning agent and mild preservative booster. It helps moisturize and protect your pet’s skin while enhancing the effectiveness of other preservatives to keep the formula fresh and safe. Derived from glycerin and caprylic acid (a fatty acid found in coconut oil), it supports a balanced skin barrier.

(EWG Skin Deep® Score: 1)

Olive Fruit Oil deeply moisturizes and nourishes your pet’s skin. It contains antioxidants and essential fatty acids that help keep skin healthy and protected. This oil soothes dryness and makes the fur soft, shiny, and smooth.

(EWG Skin Deep® Score: 1)

Coconut oil has strong moisturizing properties and nourishes your pet’s skin and fur. It hydrates dry areas and helps make the coat soft and shiny. With its fatty acids, coconut oil supports skin health and soothes irritation.

(EWG Skin Deep® Score: 1)

Aloe Vera helps calm irritated or itchy skin while deeply hydrating the coat to prevent dryness. Rich in vitamins, antioxidants, and enzymes, aloe supports skin healing and reduces inflammation. Its natural antibacterial and antifungal properties help protect against minor infections and promote overall skin health.

(EWG Skin Deep® Score: 1)

Glyceryl Oleate Citrate is derived from natural sources such as vegetable oils, including olive oil or sunflower oil, combined with citric acid. It is a plant-based, gentle emulsifier and skin-conditioning agent. It helps blend ingredients smoothly while moisturizing and softening your pet’s skin and fur.

(EWG Skin Deep® Score: 1)

Caprylhydroxamic Acid is included in our products as a gentle preservative and antimicrobial agent. It helps protect the formula from bacteria and mold, keeping the product safe and fresh for use. Derived from natural fatty acids, it supports the overall stability of the product without compromising skin comfort.

(EWG Skin Deep® Score: 1)

Xanthan gum is a natural thickener and stabilizer used to give the product a smooth, gel-like texture. It helps keep the ingredients mixed evenly and makes the shampoo easier to apply.

(EWG Skin Deep® Score: 1)

Tocopherol, a form of Vitamin E, is included in our products for its powerful antioxidant properties. It helps protect the skin and coat from environmental damage while supporting healthy skin function.

(EWG Skin Deep® Score: 1-2)

Allantoin is included in our products for its soothing and healing properties. It helps calm irritated or sensitive skin while promoting cell regeneration and repair. Allantoin also moisturizes and softens which can cause smooth and healthy skin.

(EWG Skin Deep® Score: 1)

Sodium Hydroxide is used in our products to carefully adjust and balance the pH level of the formula. Maintaining the right pH helps keep your pet’s skin healthy and prevents irritation. It is used in very small, controlled amounts to create a gentle and effective product that supports overall skin and coat health.

(EWG Skin Deep® Score: 1-4)

Water is used in our conditioner because it acts as a base that helps blend and carry all other ingredients. It hydrates the coat and skin while making the conditioner easy to apply and absorb. Water also ensures the formula has the perfect consistency for smooth and effective use.

Niacinamide plays a key role in our conditioners because it helps nourish and protect the skin while improving moisture levels. Conditioners often stay on the coat longer than shampoos, allowing niacinamide to soothe irritation, strengthen the skin’s barrier, and lock in hydration. This creates a healthier environment for fur to grow strong, soft, and shiny, making the coat easier to manage and more comfortable for your pet

(EWG Skin Deep® Score: 1)

Cetearyl Alcohol is a fatty alcohol, which is different (and much safer) from the drying or irritating types of alcohol often associated with harm for dog skin. Cetearyl Alcohol is used in our conditioners because it acts as an emollient and thickener, giving the product a rich, creamy texture that’s easy to apply. It is generally considered safe and even beneficial for dog skin because it helps moisturize and soften the coat rather than drying it out.

(EWG Skin Deep® Score: 1)

Although the ingredient has the word “Methosulfate”, this product is not a sulfate and is not related to harmful chemicals or irritants. It is often chosen for its gentle, nourishing properties in conditioners. It is typically derived from natural fatty acids, often sourced from plant oils like palm or coconut oil. It acts as a conditioning agent that helps detangle fur and reduce static which makes the coat softer, shinier, and easier to manage. This ingredient also helps lock in moisture which prevents dryness and keeps the fur healthy and hydrated after washing.

(EWG Skin Deep® Score: 1)

Palmitic Acid helps improve the texture and performance by acting as a natural moisturizer and softener. It nourishes the skin and fur, enhancing hydration and eaving your pet’s coat feeling smooth and healthy. This ingredient also ensures the product spreads evenly for effective conditioning.

Although their names include the word "acid," palmitic acid and similar fatty acids are not harsh or corrosive. They are natural, waxy substances derived from plant or animal fats and are commonly used in skincare and grooming products as emollients, thickeners, and stabilizers.

(EWG Skin Deep® Score: 1)

Stearic Acid enhances the conditioner by providing a creamy, rich texture and helping to smooth and hydrate the coat. It works as a natural emollient, locking in moisture to support healthy skin and fur. It is also used as a formula stabilizer to ensure the conditioner applies evenly.

Although their names include the word "acid," stearic acid and similar fatty acids (like palmitic acid) are not harsh or corrosive. They are natural, waxy substances derived from plant or animal fats and are commonly used in skincare and grooming products as emollients, thickeners, and stabilizers. 

(EWG Skin Deep® Score: 1)

Cetyl Alcohol is derived from natural sources such as coconut oil or palm oil. It is a fatty alcohol extracted and processed from these plant-based oils, making it a gentle and moisturizing ingredient. Again, it is a fatty alcohol, which means it is not a drying or irritating alcohol. It serves as an important emollient ingredient to help to soften and smooth the fur along with locking in moisture. Cetyl Alcohol also gives it a creamy consistency that spreads easily.

(EWG Skin Deep® Score: 1)

Shea Nut Extract is known for its deeply moisturizing and nourishing properties. Derived from the shea tree, this extract is rich in vitamins and essential fatty acids that help hydrate and protect the skin while softening the fur.

(EWG Skin Deep® Score: 1)

Jojoba Seed Oil is used for its incredible moisturizing and nourishing properties. It closely mimics the natural oils found in your pet’s skin, making it highly effective at hydrating without leaving a greasy residue.

(EWG Skin Deep® Score: 1)

Calendula Officinalis Flower Extract, derived from marigold flowers, known for its soothing and healing properties. Rich in antioxidants and anti-inflammatory compounds, it helps calm irritated skin and supports the natural healing process.

(EWG Skin Deep® Score: 1)

Honey Extract is a natural humectant included in our conditioners for its ability to attract and retain moisture. It helps hydrate and nourish both the skin and fur and promotes a soft coat. Rich in antioxidants and enzymes, honey extract supports skin health by soothing irritation.

(EWG Skin Deep® Score: 1)

Polylysine is a natural amino acid with antimicrobial properties that help keep the skin clean and balanced. Polylysine also works to strengthen the skin’s barrier and supports a healthy environment on the skin.

(EWG Skin Deep® Score: 1)